Customers Hold The Answers to Profitable B-to-B Lead Generation
With CPM, maximizing customer profitability becomes the common denominator for both marketing and sales in targeting, qualifying, motivating and closing all prospect leads.
View Article10 Forget-Me-Nots For Maximizing Retail Holiday Profits In 2004
Donât be lost in the Christmas rush; read Michaelâs list of 10 Forget - Me - Nots for Maximizing Retail Holiday Profits in 2004.
View ArticleSucker For Customer Appreciation
Customer Appreciation Day at a local bank leads us to question why customers are only appreciated one day a year. The contact center industry is no exception, this article truly hits home to anyone who...
View ArticleThe New Math Of Marketing: Diminishing Point Of CustomerSM
Diminishing Point of Customer offers a tangible yardstick before capital is invested to measure future resource allocations among customers distinguished by value.
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